Shorter Video May be More Effective

A Practical Roadmap for Your Team to Leveraging the Power of the ROI Brain™

Rex Briggs, Founder & CEO of Marketing Evolution, talks about the PDCA loop, a system often used in business to out-compete your competitors, and its...

 At the ANA Masters of Marketing conference, Marketing Evolution unveiled MONICA, a ROI robot that embodies the major advancement to an online ROI...

As ROI coaches who aim to increase your ROI while minimizing data headaches, we are proud to unveil an important partnership with LiveRamp, an Acxiom...

Deep Dive: Walk

In the Walk phase, we transition to using the Marketing Evolution planning software as the starting point for the media plan. In the

Marketing Evolution customers can gain a deeper understanding of their customers' path to purchase with our new Journey Visualizations, now live in...

Rex Briggs, Founder & CEO of Marketing Evolution, talks about how the ROI Brain® calculates more combinations of media plans than all the grains of...

Marketing measurement is evolving. For marketers looking to keep up while meeting the demand of consumers, they need to shift toward active,...

Anyone in marketing understands that having a strong or well-known brand is a huge asset when it comes to driving sales and growing a business....

Empowered customers expect seamless, real-time, and relevant brand experiences and content across all all touchpoints. To achieve this, marketing as...

The marketing landscape is always changing – meaning that marketing teams need to adapt to keep up. Over the past several years, we have seen...

Too many marketers are being held back by their data at a time when they should be empowered by it. They want to engage in agile, omnichannel...

A revelation has recently come to light– that multi-touch attribution (MTA) models have fatal flaws that are costing companies billions in sales and...

The growth of data-based insights in marketing is a challenge that has disrupted the retail industry. With a wealth of data being acquired from...

A Practical Roadmap for Your Team to Leveraging the Power of the ROI Brain™