Balance Between Algorithms & Human Judgment

We often talk about marketing ROI, or the return on investment in advertising, as if it is a fixed and immutable number.

No single attribution measurement or model can provide enough insight for marketers to meet consumer demands across today’s omnichannel landscape.  

Around the world, marketing professionals working with brands large and small are facing a problem.

Marketing Evolution has done it again. First it was Digital Display, then Social Media, and now Mobile — Marketing Evolution has consistently been...

CMOs continue to face intense scrutiny of their marketing budgets as CFOs and CEOs demand accountability for every marketing dollar spent. With the...

The Association of National Advertisers (ANA) held their Masters of Data and Technology Conference this past weekend and it was nothing short of a...

One of the key attributes of a successful marketer is the ability to identify changing consumer behaviors and respond quickly. 

Kristin Hambelton, CMO (chief marketing officer) of Marketing Evolution, shares her views on the various ways to drive change. She explains how...

It is well established in the marketing space that positive customer experience (CX) must consistently be a priority, with regular innovations to...

Before the rapid growth of mobile technology, a consumer’s online browsing habits were a bit more predictable. They would go offline during their...

Impact Based Budget Allocation software helps the marketer create an optimal budget plan. To create the most impactful budget plan, the software...

Included in the software is a robust web-based marketing calendar that automatically takes the plans generated by the ROI Brain™ budget optimization...

Placing ads in front of people already determined to buy is a common cause of misattribution when measuring advertising effectiveness. Hear Marketing...

Larry Gamache on how Marketing Evolution provides Carfax with the transparency needed to get unbiased insight into the marketplace.

For many marketers, the consideration of corporate finance, company valuation, and shareholder value, are probably peripheral at best. Marketers may...

Today, the marketing landscape is oversaturated with advertisements from different brands vying for consumer attention. As a result, consumers now...

Modern marketers understand that the customer journey today is anything but linear. As consumer touchpoints continue to increase across print,...

In the digital-based modern market, most Americans see between 4,000 and 10,000 ads every single day. Consumers are tuning out ads that they don’t...

Last week, we held our much-anticipated webinar Q&A: Maximizing Marketing Impact in Unpredictable Conditions. It featured some of our foremost...